How I Got Millions of People to Subscribe
to My Newsletters

Section A: "Meaningful Selective Co-
Registration"

By Mark Joyner

- - - - - - - - - - - - - - - - - - - - -

Yes, it's true.

By now you've undoubtedly heard the
rumors that I'm getting out of the
Internet Marketing business.

I won't bore you with the details, but
yes, the rumors are true. I've got no
reason to hold anything back ...

In this short series, I want to leave you
with some of the most powerful concepts I
know. I'll make this series short, to-
the-point, easy to read, and immediately
useful.

As you probably already know, I have some
of the largest opt-in lists in the world.
Millions of people have subscribed to our
lists over the years. (And, no, we're not
talking about spam or junk subscribes.)

Make no mistake - your subscriber list is
your most powerful weapon in the Internet
Marketing war.

How did we do it?

Well, three key concepts: "meaningful
selective co-registration", "viral
marketing", and "multiple streams of
subscribers".

A. Meaningful Selective Co-Registration

Co-registration is where your
subscription piggy-backs on another
subscription or sign-up form somewhere
else.

For example, a free email service asks
you to sign up. During the sign up
process they ask you if you also want to
subscribe to a few free newsletters, or
receive various notifications via email.

That's co-registration and it is perhaps
one of the most effective means ever
devised of building an opt-in list.

The problem is, most co-registration
systems are: meaningless and non-
selective. So, you may end up with a heap
of subscribers, but they are worthless to
you.

They are meaningless because they
establish no relationship with the
subscriber. If the subscriber goes to
sign up for a free email account, he's
not going to remember that he signed up
for "Bob's Fishing Tips".

They are non-selective because most of
these co-registration systems are driven
by greed. ("Yes, Bob, I'll add the option
for people to subscribe to your Fishing
Tips newsletter on my Marilyn Manson Fan
Club newsletter. Just pay me $1 for every
subscriber we give you, OK?")

Co-registration when meaningful and
selective is frighteningly powerful.

Let me give you an example. When people
submit a URL to the Aesop index, they are
also given the option to sign up for my
Mind Control Marketing letters. They also
automatically agree to receive the Aesop
Search Engine News (it's a condition of
their listing).

The MCM list is comprised of people who
want innovative and powerful ideas for
marketing their products through the
Internet. If someone is submitting a URL
to an engine, it's a safe bet they are
interested in innovative ways to market
online.

Since they submitted a URL to the Aesop
engine, the relationship is clear. We
only present two options, so it's
selective ...

And as you can see, both of the
relationships are meaningful to the
recipients.

So, does this work? Yes - like crazy.

Not only are the relationships strong,
but the volume is massive. We get
thousands of submissions to the Aesop
engine every single day - as I write this
yesterday we received 17,478 URL
submissions (yes, in one single day).

..................................

Mark Joyner is one of the early pioneers
of Internet Marketing and the #1 best-
selling author of many books including
"The Irresistible Offer,"
"MindControlMarketing.com," and many
others. His latest project is a free 18
day course called "Simpleology: The
Simple Science of Getting What You Want."
http://www.simpleology-101.com

..................................

Are you ready to harness the power of
co-registration? You need List Builder.

==> http://ListOpt.com/listbuilder/

Look what Mark has to say about
ListOpt.com's List Builder service...

"This is the only co-reg company I know
of that offers double-opt-in. If you
can't make an ROI from this investment
you need to have your marketing license
revoked."

- Mark Joyner

==> http://ListOpt.com/listbuilder/