Co-registration leads normally work in two ways: you can barter for subscribers, or you can buy them.

For example, a free email service asks you to sign up. During
the sign up process they ask you if you also want to subscribe to
a few free newsletters, or receive various notifications via
email.

That's co-registration and it is perhaps one of the most effective means ever devised of building an opt-in list.

Approaching other e-newsletter publishers is a great way to generate targeted traffic for your subscription popup webpage. 

You could get in touch with several publishers whose audience is similar to yours and try for an "ad swap", involving the placement of their ad on your "thank you" webpage, and vice versa.

Another common approach to bartering comes in the form of popup windows. Several sites offer the service of supplying a co-registration page in the form of an exit popup or pop-under window.

Each time a visitor clicks on your subscription page, a popup window will show - such as this webpage you are currently reading.

When you close this window, you can then select any or all of the newsletters shown on the screen to subscribe to, by simply clicking a few checkboxes and then providing your email address.

These co-registration programs normally have a multi-level marketing base in that you must sign people up for the free service under your downline in order to earn impressions for your Ezine on other Web sites.

The more impressions you receive, the more potential you have for gaining new subscribers.

How a co-registration name is gathered.

Option 1: Opt Out leads.

In this scenario, the box next to your listing would be checked by default.
When the prospect requests information from your site, any box that is pre-checked like this would generate a lead for advertisers at the agreed upon rate.

These leads are obviously the cheapest, because they generate a
response passively. If the visitor requests information on anything, you get a lead.
However, this also presents a major problem: many Internet users will not realize they have to un-check everything they don't want.
Unfortunately, although they are simple to acquire, Opt-out leads can be a high risk for spam complaints.

Opt-out leads are regarded as the least qualified of co-registration lists, and you may want to think carefully on your target market and whether this method is right for you.

You could question whether an Opt-out lead is truly a permission-based lead, since the prospect may in fact be selecting information about one of the other options on the co-registration page without intending to select the boxes that are pre-checked.

Option 2: Opt In.

The prospect visits your web site, again seeing your listing for free information, but your box is un-checked [default situation].
This means that for you to get the lead, and pay for it, the visitor would have to specifically check the box next to your listing.

This opt-in lead is far more targeted than the first option given above, because the only people you get passed to your list are visitors who took a deliberate action to request information.

Opt-in leads therefore are the foundation of "permission-based" marketing (as opposed to spam, or Unsolicited Commercial Email).

Opt-in leads are by definition not spam (which is illegal and carries heavy fines in most US States), because the prospect must request to be contacted by providing information.

The best opt-in leads will offer time, date, and IP address information on each request, so you are able to prove your leads
generated legally.

Option 3: Double Opt In.

These leads are just like an opt-in lead, except that when your visitor checks the box and requests information, they are then automatically sent an e-mail that asks them to click a link or reply to the email confirming that they do want the requested information.

The intention behind this is to cut down on spam complaints, where people forget that they opted to receive something.

The problem is, as much as 30 to 50% of these leads fail to confirm this step, either intentionally or unintentionally, causing the number of successful leads dropping significantly.

This makes them much more expensive than opt-in or opt-out emails, because there are fewer to pass and they require an additional step by the vendor to process them.

Some marketers are starting to say that the added expense and hassle of double opt-in may not be justified.
If someone opts-in, they say, that's all they need to send them an email and see if there is any interest there.

The major risk, of course, is that someone could go around opting others in to lists, without that person's knowledge.
The double opt-in process offers some protection against this, because the prospective lead usually has to confirm via email.

If you offer controversial or adult-related information, double opt-in is a wise additional measure to take.

You'll have to decide for your own business what level of lead to buy, based on your own specific business requirements.

Note the difference between the 3 kinds of co-registration leads and the bulk names you can get of unsuspecting people.
Large quantities of such lists are the trademark of spam marketers, and have caused a great deal of difficulty and expense for email marketers.

Let me give you my own experience: last year, I've started my email newsletter with single opt-in, but sometimes my subscribers forgot they've provided their email address and I had a few spam complaints. This year, I've switched to double opt-in, and I've managed to eliminate spam complaints. It's much safer this way!

As you know, publishing your own email newsletter is one of the best ways to ensure the success of your online business.

In doing so, you gain the right to maintain repeated, regular contact with your subscribers, which...

• establishes a relationship and a bond of trust between you and your prospective customer.
• provides your subscribers with a specific example of the sort of quality and integrity they'll come to expect from you, if they become customers.
• illustrates your commitment to giving (via your helpful quality content of your e-zine), before taking anything (promoting and/or endorsing your products or services to your subscribers).

That's why every successful Internet marketer publishes an opt-in  e-newsletter.

However, it's hard to be enthusiastic about publishing your e-newsletter on a scheduled basis when you have a relatively new site. Your e-newsletter list is small, and your traffic has not yet built up to the point where it's generating significant numbers of new subscribers on a daily basis.

Well, we all start with a single subscriber, and build from there.
But there are other ways to accelerate the build-up of your list.

Actually, once you've determined the exact focus of your email newsletter content, established a publishing schedule, there is a great way to build up your list quickly and effectively, with low costs.

You simply purchase some e-newsletter subscribers.

Subscribers can be purchased at a cost of $0.10 - $0.25 each.

These new subscribers will receive your messages multiple times, as well as visit your Web site often - you must encourage repeat visits to your Web site from your e-newsletter).

Yes, purchasing newsletter subscribers is a smart way to build up your list.

But you must take the time to ensure your listing's description targets only those who are tightly interested in what your email newsletter offers. The more focused your description is, the better this advertising opportunity becomes - and the less un-subscribes you'll get!

Remember that buying e-newsletter subscribers is only a bargain if they do stay subscribed to it.

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