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Why Autoresponders are an Absolute Must
By Glen Hopkins
With autoresponders, you never have to lose money
advertising again! That's right, every ad you place from now
on can be a winner -- even when you lose money!
I know, I know, you're thinking, "Okay, now you've lost it
Glen." But I haven't. Let me explain.
Let's say you place an ezine ad, which costs you $200. and
you make $20 for every sale made. If you make 8 sales with
the ad you will earn $160.
Gosh, you just lost $40. That's a bad ad right? The answer
to that depends on how you wrote your ad. Let me show you
how losing $40 can actually be a win.
When you create your ad, don't advertise directly for your
product. Advertise something that will "bring them in the
door". Freebies like this mini-course, sweepstakes or items at
exceptionably low prices work well.
The job of your advertisement is to create leads. That is, to
get the readers e-mail address with permission to follow up.
Yes, that's that one to one marketing thing happening again.
Using autoresponders that automatically follow-up will give you
the ability to set up a completely automated follow-up system
for your product or service. You can use three, eight, or even
thirty e-mail follow-up messages to generate sales for your
product.
Instead of only having one chance to sell your prospect, you
can have thirty opportunities to sell them -- all for the price of
one ad. Which do you think will make more sales?
Marketing guru Jay Levinson figures the average person needs
to see an ad twenty-seven times before it has the desired
impact. Twenty seven times! Now you know why you see
Coca-Cola everywhere you look.
Okay, so let's do the math again. You paid $200 to run your
ad with a link to your automatic follow-up system. Let's say
you send seven follow-ups. You made $160 on the first ad.
Don't forget what the guru says -- the more a person sees an
ad, the more likely they will buy. But for argument sake, let's
say your conversion rate stays at $160 per follow-up. $160
times seven follow-ups equals $1120. Now you've made
a profit of $920! Pretty cool isn't it?
Try to use some element of viral marketing in your offer.
I give this mini-course away for free to people who sign up
for my ListOpt List Builder Program and I allow you to give it to
your friends and even offer it to your prospects in your ezine
or on your website as something to "get them in your door".
To sum it up, using an autoresponder follow-up system with an
element of viral marketing will reduce your advertising risk. If
you have a traffic virus in place, then your ad will continue
to work for you for many years to come.
Here are three autoresponder services that offer an
exceptional product at a great price:
GetResponse.com
Aweber.com
MaxSponder.com
About the Author:
Glen Hopkins is the Founder and CEO of ListOpt Publications
(http://www.listopt.com). Glen invites you to learn more about
how you can explode the growth of your newsletter overnight
with ListOpt's List Builder Service. Visit them now at:
http://www.listopt.com/lbsignup.html
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