Formatting Tips for Creating Winning Email Messages
by Glen Hopkins
Tip #1
It is critical that you format your messages to be 65
characters or less. I prefer 60. And as you can see, each
line in this article breaks where it is supposed to. If your
messages get any wider than 65 characters you run the risk
of the text breaking in the wrong places. This is because
people use different email programs to read their email.
For example:
Blah, Blah, Blah, Blah, Blah, Blah,
Blah, Blah,
Blah, Blah, Blah, Blah,
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
Blah, Blah, Blah
When a reader see's your formatting all over the place like
that above, they immediately think you don't know what you
are doing. And if they think you don't know what you are
doing, guess what? They won't buy from you!
To format your text correctly, try TextPad or MS Word. Both
give you the ability to set your 'hard breaks' or 'hard
carriage return' at the character width you choose.
Tip #2
I also recommend you use a font size 10 and the Verdana
font. Verdana was specifically designed to make digital
text easy to read!
Tip #3
Keep you sentences and paragraphs short. If they are too
long their is a good chance the reader will get lost. Email
readers are scanners. They don't have time to and in most
cases nor to they want to read a large document. Therefore,
keep your paragraphs short and to the point. Leave a lot of
'white space' in your message. By doing this, your message
will appear less daunting and as a result, the reader will
not feel overwhelmed.
Tip #4
Use sub titles to help break up your paragraphs and create
white space. Scanners love sub-titles!
ABOUT THE AUTHOR
Glen Hopkins, is the founder and CEO of ListOpt Publications Inc. They host large co-registration newsletter directory with the highly regarded pay-per-subscriber, List Builder service. To list your newsletter visit http://www.listopt.com
NOTE: You are welcome to reprint this article as long as it remains complete and unaltered (including the 'about the author' info at the end).
|
